Make teen-focused website more appealing
TWC asked AIS to help it:
- Consolidate the two sites into one responsive site
- Inclusive site that met WCAG 2.0 AA guidelines
- Modernize the content to make it relatable to a younger demographic
Thorough site planning
TWC engaged AIS largely because of our deep UX and UI experience. We started by interviewing stakeholders and trainers (who step through the tool with students) to see what frustrated them about the site. We also performed a competitive analysis of other lifestyle calculators.
We discovered that adults as well as school-aged children used the website and used this insight to optimize the content and user experience for both audiences. As a result, the site provides a fluid experience that addresses the needs of all users on all devices.
Create a logical information architecture
We streamlined the site’s information architecture, restructuring and reorganizing sections to simplify the workflow and speed students’ completion of the online calculator tool.
Audit and prune content
We also performed an in-depth content audit and cataloged every piece of information on the site to optimize the structure, eliminate unnecessary content, and ensure that every piece of content was purposeful and thoughtful.
Create a look that teens like
We revamped the site design from the ground up, rebranding it to make its tone and personality relatable to students.
Meet modern accessibility requirements
We eliminated the separate text-only companion site and made the new site fully compliant with Web Content Accessibility Guidelines (WCAG) 2.0 AA.